DON'T think of a green elephant….

I want you to think of a Blue Daisy but when I say: “don’t think of a green elephant” what are you thinking of?   I’ve been running my own marketing business for 7 years now, and held senior marketing positions for 8 years before that and I am a subscriber to Socrates’ statement: “As for me, all I know is that I know nothing”. I believe that inspiration and knowledge can come from ANYWHERE.  A perfect example of this earlier this week during a parenting class I attended.  We were discussing the best ways to communicate effectively with autistic children and one of the key techniques we explored is the use of explicit and positive speech.   In other words, tell them what TO do, not what NOT to do (and be very clear). So: Don’t run....

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EU Cookie Law compliance - 26th May 2012 deadline

I have to say, I am CONFUSED. The original Data Protection directive of 2002, included a cookie clause. Really, it did, you can read it here. It states:users must give their consent for information to be stored on their terminal equipment, or that access to such information may be obtained. In order to do this, users must receive clear and comprehensive information about the purpose of the storage or access. These provisions protect the private life of users from malicious software, such as viruses or spyware, but also apply to cookies.So, why is there the need for a Cookie specific directive?The 2002 directive caused us marketeers a fair amount of headaches, although to be fair, (in the end) our friends in the EU saw some sense. After all, they weren't trying to stop organisations within...

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Posted in: cookies

Triumph with Telemarketing

Increase your conversion ratio of sales lead to closed revenue opportunities with tailored telemarketing campaigns. When selling products and services which cannot be bought by credit card over the web the traction you gain with your target audience is key in converting them into a revenue opportunity. Hitting them with marketing materials is only part of the lead generation marketing mix; telemarketing can be the key to identifying someone who you would potentially have been missed. Are all the leads generated through regular sales and marketing activities always followed up by your internal teams? If your sales teams are playing telephone tag, or simply do not have time in their diary to spend a day cold calling then outsourcing this to a team of telemarketing experts can free up your Sales...

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Posted in: generating leads,Telemarketing