Email Marketing 101

When done well, email marketing is the PERFECT low cost way to regularly communicate with customers and uncover new prospects.

An effective email isn't just about getting the message right, or ensuring the formatting is legible on any device, or that the links all work (see our confessions of an emarketer post!), nor is it about delivering the message at "the right time", or having the best subject title in the world, and it certainly isn't just about ensuring timely follow ups to people who click . . . An EFFECTIVE email is about ALL of these things.

Our latest Marketing in a Minute fact sheet is crammed full of handy hints and tips and things to remember when you create your next marketing email.

We have a number of these bite sized overviews on key areas you'd like to know more about but simply don't have the time to research, they are free to download and only take a few minutes to read - perfect for today's busy professionals!

Posted in: email marketing,generating leads